I hope that you all had a wonderful holiday season. We are ready to rock into the new year with all kinds of changes and programs that generate leads for your senior service business.

For those of you who are burning to find out what LTCEP has been up to this important year, I’ll proceed and I’m going to keep this brief.

Based on the lessons we’ve learned in past years of working with clients we just launched a new  version of our programs that is proving to generate more QUALITY leads than any service out there that you can BUY leads from. In other words, our organic and PPC campaigns combined allow our clients to enjoy exclusive quality leads at their own budget levels.

Needless to say 2011 has been an exciting and challenging year. In the Internet marketing world, Google and Facebook have changed their algorithms and processes seemingly a dozen times or more.

What worked last year won't work this year, what worked 3 months ago is probably on the chopping block. It's our job to stay on top of the changes in Internet marketing, it's your job to close leads.

Summary:
1. Local marketing and Google Places is SUPER important. Hire a true professional, not a college student for this!

2. Program models like Yodel and ReachLocal may work for plumbers, but they do not work for Home Care, Assisted Living, and other Senior Service Providers.

3. Google Panda updates have killed many websites, our websites all increased in rank. (and our clients' websites did too!)

4.  We've implemented 3 out of 7 back-link websites for our clients- MySeniorService.com , TheLTCExpert.com, and LTCSocialMark.com. Visit them to see our Ultimate Program Clients.

5. Programmer Roland L joined our team in 2011. Roland is an expert in keyword research, web design and PayPerClick. Ana, Dawn, and Jill are our bloggers and data entry specialists. Jo Anne is our QA person, and Brenda is now running the Support Portal.

6. Valerie VanBooven has joined the Board of The Home Care Sales and Marketing Society, read more at http://hcsociety.com