Marketing Elder Care and Marketing Senior Services http://ltcexpert.posterous.com Get our FREE Videos and Information! posterous.com Sat, 26 May 2012 05:58:27 -0700 Home Care Marketing: Saturday Time Saver Tip http://ltcexpert.posterous.com/home-care-marketing-saturday-time-saver-tip http://ltcexpert.posterous.com/home-care-marketing-saturday-time-saver-tip Don't have time for Facebook, but want to know what's going on?
This Saturday Time Saver Tip accomplishes two things:

1. Let's you get important Home Care News and Information/ Home Care Marketing Info once a day or once a week.
2. If you are an LTCEP client, you can see your Facebook page posts from your blog weekly.

First, go to www.Hyperalerts.no (yes it's .no)

Next, You can add alerts in two ways. 

  • Either click 'Add alert by URL' and just type in the URL for the Facebook page you'd like to monitor (For example: www.facebook.com/homecaredaily ), or you can select from a list of pages you administer. 
  • You can add as many alerts as you like, and even multiple alerts for the same page. 
  • Maybe you want an alert immediately, as well as a weekly report of all activity. 
  • The 'Own content' checkbox means comments and posts by the page administrators. 
  • You will only get alerts on posts newer than one month.
Set your alerts to deliver to you every Sunday morning at 8am. Sometime on Sunday, you can get caught up on Facebook posts and information without ever logging in....

Great time saver, great way to learn something new each week!

Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Thu, 24 May 2012 03:12:29 -0700 Home Care Leads Part I: The Difference Between a Home Care Website the Generates Leads, and One That Does Not. http://ltcexpert.posterous.com/home-care-leads-part-i-the-difference-between-64314 http://ltcexpert.posterous.com/home-care-leads-part-i-the-difference-between-64314 Have you ever looked at your home care website and thought - ahhhh it's beautiful, but I wonder why no one ever mentions it, no one ever fills out the form? In fact, I'm not sure if anyone ever sees it, looks at it or knows about it.

Here are the simple differences between a website that works for you and one that does nothing at all.

1. Call to action placement is perfect. (note the arrows)

Example1

2. All calls and forms are tracked, analyzed and reported. (note the yellow highlighted areas)

Example2

3. The website is on the first page of Google for your local area: (note yellow highlight)

Example3

Stay tuned for Part II - the rest of the story.

Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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http://files.posterous.com/user_profile_pics/80105/thenewval.jpg http://posterous.com/users/eIK5bO5GRX Valerie VanBooven vvanbooven Valerie VanBooven
Thu, 24 May 2012 03:10:59 -0700 Home Care Leads Part I: The Difference Between a Home Care Website the Generates Leads, and One That Does Not. http://ltcexpert.posterous.com/home-care-leads-part-i-the-difference-between http://ltcexpert.posterous.com/home-care-leads-part-i-the-difference-between Have you ever looked at your home care website and thought - ahhhh it's beautiful, but I wonder why no one ever mentions it, no one ever fills out the form? In fact, I'm not sure if anyone ever sees it, looks at it or knows about it.

Here are the simple differences between a website that works for you and one that does nothing at all.

1. Call to action placement is perfect. (note the arrows)

Example1

2. All calls and forms are tracked, analyzed and reported. (note the yellow highlighted areas)

Example2

3. The website is on the first page of Google for your local area: (note yellow highlight)

Example3

Stay tuned for Part II - the rest of the story.

Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

Permalink | Leave a comment  »

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Tue, 22 May 2012 19:48:53 -0700 Home Care - Generating Online Leads Webinar http://ltcexpert.posterous.com/home-care-generating-online-leads-webinar http://ltcexpert.posterous.com/home-care-generating-online-leads-webinar

Home Care Sales & Marketing Society

 

May 2012

 

In This Issue
** Purpose and Objectives
Home Care Sales & Marketing Society
4801 Lang NE, Ste. 110
Albuquerque, NM 87109
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Join Our Mailing List
 
 
Registration link for the
May 24, 2012 Webinar

 

 

 
 
Date:  Thursday May 24th
Time:  1PM Eastern, 12PM Central, 11 AM Mountain, 10AM Pacific
(Can't make it don't worry!  We are recording it for our library.  If you would like the link please email me.)

 

 

 

 

 

"How to Generate Leads Online- Your Website Matters, Social Media Matters, Content Matters."

 

Learn strategies that successful home care agency owners. marketers and sales reps know- Valerie VanBooven RN BSN gives you all of the information you need to assess your current and future strategies.

 

 

 

 

Presenter:  Valerie Van Booven, RN BSN

 

 

 

 

 

 

Host: 
 Melanie Stover, OTR/L, MBA, MS/ISM 

 

 

 

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/753469662 
 

 

 

Melanie 

 

Melanie Stover, OTR/L MBA MS/ISM

Executive Director

2012 Educational Topics for Webinars

Monthly Webinars are Free to current year members!

  • Overtime Exemption proposal / Law
  • Sales Management
  • Sales Scripts That Work!
  • Overcoming Top Objections
  • Exposure on the web
  • How to see Case Managers and getting into the Hospitals
  • More Ideas for Medicare Specific Referrals
  • Time Management for Home Care Sales Rep
  • CRM (customer relationship management) - Best Practices
  • Strategic Partners for Cross Referrals
  • Inside Sales 

In 2012 we have a whole year of exciting new topics and additional educational opportunities!  A monthly webinar series,  Ask the Experts, and a Private Group on Linked in to share ideas and successes are some of the amazing benefits you get with your membership.

2012 membership for an individual is only $199!

That is less than $17 a month to gain access to some of the industries greatest experts!

Join Now!

You can also cut and paste the address into your browser.

http://hcsociety.com/membership/  

 

  

Purpose and Objectives of the Home Care Sales & Marketing Society

 

The purpose and objectives for which the Home Care Sales & Marketing Society is formed are as follows:

 

  • The Society is organized to promote the expansion of quality home care sales and marketing professionals; to foster high standards of practice in home care selling and marketing, to initiate, sponsor, promote and carry out plans, policies and activities which may include networking, research, educational programs, workshops in the field of home care sales and marketing and to engage in any activities appropriate to the accomplishment of the foregoing objectives, to make its services available without discrimination as to race, color, creed or national origin; to promote the objectives of home care services under state and federal laws and to collaborate with all interested parties involved in home care sales and marketing programs.
  • To promote a high level of professionalism among sales and marketing representatives in the home care industry
  • Advocate for home care.
For more information:

Melanie Stover, Executive Director

Home Care Sales & Marketing Society

This email was sent to valerie@ltcep.com by melanie@hcsociety.com |  
Home Care Sales & Marketing Society | 4801 Lang NE, Ste 110 | Albuquerque | NM | 87109

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Tue, 22 May 2012 07:44:52 -0700 The Elder Care Marketing Newsletter for 05/22/2012 http://ltcexpert.posterous.com/the-elder-care-marketing-newsletter-for-05222 http://ltcexpert.posterous.com/the-elder-care-marketing-newsletter-for-05222
LTCEP Weekly Home Care, Elder Care, and Senior Service Marketing E-Newsletter
Is this email not displaying correctly?
View it in your browser.
LTCEP Weekly Elder Care Marketing E-Newsletter

LTCEP Weekly E-Newsletter

When the bottom line matters....LTCEP delivers leads.

From the Desk of Valerie VanBooven RN BSN:
Welcome to the famous weekly e-newsletter. Our goal is to help you attract more LEADS to your elder care, home care, senior service, or assisted living business.
When it comes to online marketing, the elder care business is ALL we do.
Be sure to visit our websites to see client samples and testimonials.
http://www.LTCSocialMark.com and http://www.MySeniorService.com

Sincerely,
Valerie VanBooven RN BSN
888-404-1513
valerie@ltcep.com
George Novoson
george@ltcep.com

Contents:

Right at Home Elder Care Experts Featured: AlzheimersCareToday.com Announces the Addition of a New Alzheimer’s Care Expert Contributor

May 21, 2012 04:29 pm | Valerie VanBooven

(St. Louis, MO, May, 2012) LTC Expert Publications is proud to announce that Tom and Jennifer Bollum, Owners of Right at Home in Roseville, CA are the featured contributors this week for a new website dedicated to Alzheimer’s Disease Care.

AlzheimersCareToday.com contains articles and information specific to the care of family members suffering from Alzheimer’s Disease, including

Tom and Jennifer Bollum Owners

Tom and Jennifer Bollum Owners

Alzheimer’s Treatments, Dementia Care, and Signs and Symptoms of Alzheimer’s Disease, tips and articles.  All content is written by experts in the home care and assisted living industries.

“We have dozens of experts nationwide who are happy to share information and advice to families who have a loved one with Alzheimer’s Disease. Many are home care agency owners who speak to family caregivers every single day. They know and understand the challenges of Alzheimer’s Disease and deal with these challenges full time. We are sharing their expertise on this new website,” states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.

AlzheimersCareToday.com will highlight and feature a different expert who will share tips and information on Alzheimer’s Disease Care each month.

“We are honored to have Tom and Jennifer Bollum, Owners of Right at Home in Roseville, CA (www.HomeCarePlacerSacramento) as our official

featured experts. Tom and Jennifer’s Right at Home office in Roseville provides home care services for the entire South Placer area.  They just submitted a new Alzheimer’s Care article, Dementia Care: Ready for a Road Trip? adds VanBooven.

Contact Tom and Jennifer at  (916) 287-0122

www.HomeCarePlacerSacramento.com

Tom & Jennifer Bollum own and operate the South Placer / Sacramento office serving the  South Placer communities of Roseville, Rocklin, Lincoln, Auburn, Meadow Vista, Penryn, Newcastle, Applegate  and Sheridan  along with the Sacramento communties of Carmichael, North Highlands, Antelope and surrounding areas.

By assisting our clients in daily activities such as light housekeeping, medication reminders, nutritious meal preparation, shopping and errands, companionship, and personal care, caregivers provide a service which allows the client to continue living independently. In addition to caring for our clients we keep the family members abreast of the client’s health and document the service provided. Right at Home goes above and beyond to provide excellent care and service for our clients.

Right at Home provides trained, insured and bonded caregivers for a variety of caregiving needs. Whether it’s for extra assistance after a stay in the hospital, an aging parent who needs extra help or companionship to remain in the home, or as a respite for the family member who cares for an ailing loved one. Our home care services are flexible for your needs. We can provide care for as little as a few hours a day up to 24 hours a day, seven days a week.

Right at Home now has more than 200 offices that serve thousands of clients across the United States. We also have operations in the United Kingdom and Brazil.

Right at Home In Home Care Services provides the following:

  • Bathing, Grooming & Hygiene
  • Meal Preparation
  • Medication Reminders & Safety Supervision
  • Transportation/Errands
  • Companionship
  • Chore Services & Light Housekeeping
  • Family Respite

Their Service Area Includes the Following Locations:

 

###

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Home Health Care News: Firstat Nursing Services Supports National Senior Health and Fitness Day. Publishes Tips on How Home Health Nursing Can Help

May 21, 2012 02:54 pm | Valerie VanBooven

Firstat Nursing Services, a home health care agency in San Diego, providing home nursing services has recently published a guide to help families trying to keep seniors healthy and fit.

San Diego, Ca (PRWEB) May 20, 2012

On May 30th, over 1,000 organizations across the United States will be participating in activities to celebrate the 19th annual Senior Health & Fitness Day. “National Senior Health & Fitness Day reminds us of the importance of staying active later in life,” said Linnea Goodrich, president of Firstat Nursing Services in San Diego, CA.

“For the millions of seniors who receive in home care, this is the perfect opportunity to develop healthy exercise habits,” continued Goodrich. From creating a safe environment to teaching seniors how to incorporate exercise into their daily lives, a qualified in home caregiver provides the motivation, reassurance and companionship seniors need to stay excited about improving their health. We have put together a list of three ways an in home caregiver can help keep seniors physically active and feeling great.”

Create a Safe Environment – For a large majority of seniors, having the motivation to move is not the problem. In fact, most would probably love the idea of getting outside for a little fresh air or stretching and exercising from home. Unfortunately, for many of these folks, without assistance, exercise of any kind is simply too dangerous and not worth the risk. A slip or fall could have devastating results, leaving many seniors with no choice but to refrain from most activities. An in home caregiver provides the perfect solution, lending a helping hand and being available to provide support. With assistance, taking a short outside and moving with confidence is possible again.

Help Rediscover Exercise – Exercise is unfamiliar to many older Americans. They may have been active earlier in life, but with age, they began to slow down. Many still understand the importance of keeping active for staying healthy, but have no idea where to begin. A qualified in home caregiver can teach seniors how to exercise in a way that is safe, comfortable and fun. By uncovering the mystery of exercise, seniors can rediscover how much fun it is to move and may be more inclined to participate in a physical fitness routine. After all, exercise is fun. From learning how to stretch properly to checking heart rate, seniors enjoy taking more control of their health. Playing an active role in exercise and becoming more independent may be just the thing seniors need to get excited about an exercise program.

Motivate and Reassure – There’s nothing like your own personal cheerleader to keep you motivated and feeling good. An in home caregiver provides the encouragement and reassurance many seniors need to feel comfortable exercising. It can be as simple as just being in the same room or as complex as designing a unique physical fitness program. All seniors benefit from exercise, regardless of the type of activity or skill level. The right in home caregiver can encourage seniors at all levels of physical fitness to participate.

About Firstat Nursing Services
Linnea Goodrich is the owner of Firstat Nursing Services, which is the only Home care Agency in San Diego that is both State licensed and certified by the Alzheimer’s Association. Firstat Nursing Services has been providing a higher standard of home nursing, home health and home care services for elderly, disabled and injured people in the greater San Diego area since 1997. To pick up a copy of her free report “Critical Questions You Must Ask Before You Hire a Home Care Provider,” Visit, http://www.FirstatOfSanDiego.com

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Home Care News: Kansas Workman’s Comp Ruling- Failure to follow procedure prevents payment for home health services

May 21, 2012 02:37 pm | Valerie VanBooven

Originally posted at: http://www.riskandinsurance.com/story.jsp?storyId=533347765

In Kansas, nursing services by a member of an injured worker’s family must be approved in advance by the treating physician.

Case name: Lemmons v. Ryder Integrated Logistics, Inc., No. 106,153 (Kan. Ct. App. 03/16/12, unpublished).

Ruling: In an unpublished decision, the Kansas Court of Appeals held that a worker’s wife was not authorized to be his home health care provider.

What it means: In Kansas, nursing services by a member of an injured worker’s family must be approved in advance by the treating physician.

Summary: A worker sustained a spinal cord injury while working that rendered him permanently and totally disabled. The employer offered to provide him with around-the-clock in-home attendant care. The worker declined but agreed to 45 hours of care per week by a caregiver. The worker and his wife found the presence of the caregiver in their home to be intrusive. The worker sought to have his wife substituted as the attendant care provider and to have her compensated for her services. He discharged the caregiver. The Kansas Court of Appeals held that the wife was not authorized as the worker’s home health care provider because he failed to follow the proper procedures.

The law provides that a worker can obtain nursing services himself if the employer neglects or refuses to provide such services. Here, the employer did neither. It offered to provide him with constant nursing care, but he eventually dismissed the service entirely.

Also, if the services of a health care provider are not satisfactory, another provider can be appointed. Here, there was no evidence that the care provided was unsatisfactory.

The court pointed out that the wife had no nursing training. Also, nursing services by a family member must be approved in advance by the treating physician. The treating physicians commented that the wife was “capable” of providing attendant care to the worker, but their comments were not “advance approval.”

The worker also argued that he was entitled to more than 45 hours per week of assistance. The court declined to resolve the issue since it determined that the wife was not entitled to compensation as a home health caregiver. The court said that if he sought compensation for a home health provider in the future, evidence of his current need for home health care would be considered.

 

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Home Care Marketing: Google’s Latest Changes- What They Want, What They Don’t Want, and How to Keep Them Happy! (Hint: Relevancy is King)

May 18, 2012 09:54 pm | Valerie VanBooven

Relevancy


“Relevancy plus common sense plus content”- we like those words at LTCEP and we  are VERY glad that Google likes them to.

It’s funny how we’ve always had that practice with our clients’ websites, and now it’s paying off in more ways than we imagined.

 

Recently Google implemented the “Penguin Update” and we were very pleased to see even some of our clients’ youngest websites benefit from those changes in Google’s algorithm. 

 

Now we have taken that path a step further and launched authority sites that are not only relevant, but highlight our clients’ expertise in the subjects of caregiving and Alzheimer’s disease care. We have 5 more authority sites launching this year alone. Who benefits? Thousands of overwhelmed, stressed out family caregivers, and people looking for elder care answers….and of course our clients will benefit too.

 

 

To back up the value of this practice- here’s some information from the guy who knows all at Google……

This information comes from Search Engine Journal’s Scott Krager:

 

In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said today that “Relevancy is King”. He added that Google looks at a combination of three signals (links, social, user actions) and how those signals support each other to build the organic result set.

While declining to “whiteboard the algorithm for you” Singhal did give hints of where Google is going and what they look for with the current algorithm.

Everything came back to “relevancy”. Google wants to always serve the user the most relevant result to the individual. And they will use whatever data sources they can to determine that.

Here are 5 points I found interesting from Sinhal’s talk.

1. Author Rank

Singhal mentioned that the author of a page influencing rankings. This may seem common knowledge, but it’s not something I had heard confirmed.

But keep in mind, Google looks at all signals in combination, not just one signal by itself.

2. Aberrations in Ranking Signals

The algorithm looks closely at aberrations in all signals. So buying that 1000 tweet package for $10 probably isn’t the best bet.

3. Search Plus Your World Redesign Holding Up International Releases

Singhal disclosed that Search Plus Your World was getting a bit of an overhaul in design and that until that was complete it would not be rolling out internationally.

4. Google uses human quality raters extensively in testing algorithm changes

Singhal discussed how Google tests new algorithm improvements, and one part I thought was interesting is that once an engineer writes an improvement, it first goes out for A/B testing to Google human quality raters before coming back to Google to potentially run live, real Google search traffic tests of the change.

5. Google’s new direct answers results in more searches

A webmaster in the audience asked a question “why even give Google our content if you’re just going to provide answers to users without sending them to our websites?” Amit replied that they found an increase in searches by users that get served a Google answer set (ie, what is the capital of Oregon?) and thus actually send out more traffic to websites because users have more time to dig deeper with more advanced queries once their initial basic query answer is found. (ie, why isn’t Portland the capital of Oregon?)

While this direct answer feature hasn’t been widely rolled out yet, it’s coming soon according to a recent WSJ article on the topic. And apparently this feature will actually result in more searches and more traffic to organic result sites. I’ll believe that this will really drive more traffic when I see it in analytics.

Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

 

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

Follow Us on Facebook

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Follow Us on LinkedIn

Follow Us on Twitter

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Home Health Care News: Bad Move? Illinois Gov. Pat Quinn wants to cut $11 million in Medicaid spending on home health care

May 17, 2012 10:03 pm | Valerie VanBooven

GOV PAT QUINN Home Health Care Cuts

GOV PAT QUINN Home Health Care Cuts

SPRINGFIELD — According to a new study by Chicago-based Health and Medicine Policy Research Group, the move to cut spending on Home Health Care could lead to higher costs in nursing homes and hospitals. Health and Medicine Policy Research Group is a health-care policy nonprofit organization.

Their study found that other states that cut funding for home health care services saw costs go up for nursing home care and hospitalizations. They found that in Michigan, for example, after home health care waivers were cut, spending on nursing homes and emergency hospitalizations increased for seniors.

“Home care stretches dollars,” said Lisa Hardcastle, president of the Illinois HomeCare and Hospice Council, an association of home-care providers, which commissioned the study. “It is a service that can help more people for less money.”

Right now, Gov. Pat Quinn is in the midst of trying to find $2.7 BILLION dollars to stop the bleeding of the State of Illinois Medicaid program. The study done by Health and Medicine Policy Research Group also highlights the fact that right now there are about 2.3 million retired seniors in Illinois- but within 10 years that number is expected to grow to 3 million.

This decision could have some serious unintended consequences for hospital systems in Illinois with regard to Medicare payments, as hospitals and physicians will now be graded in large part on hospital readmission rates. If no one is there to help at home- ….they’ll be back in the E.R. more quickly and more consistently.

 

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Sat, 19 May 2012 18:54:03 -0700 The Top 10 Reasons Home Care Agencies hire LTC Expert Publications as their Online Marketing Partner. http://ltcexpert.posterous.com/the-top-10-reasons-home-care-agencies-hire-lt http://ltcexpert.posterous.com/the-top-10-reasons-home-care-agencies-hire-lt

 

1. SAVE MONEY AND MANAGEMENT TIME.

By outsourcing all aspects of your online marketing program, for one flat fee per month, you have a dedicated team managing all of your online marketing programs. You get the job done right and spend your precious time supporting your clients and managing your staff.

2. MINIMIZE YOUR TIME TO MARKET.

Your complete new program is up and running in 4 weeks. The time it takes to rank high in your local area on Google is quicker because of our unique local search optimization techniques.

3. COMPLETE SOCIAL MEDIA.

Get all your major social media accounts set up, optimized and connected to your website so that content is passed through automatically.

4. ONE PLACE TO CALL.

Eliminate the frustration that occurs when different consultants manage your website, SEO, PPC, Newsletter, Social media, Google Places, etc. You save the wasted time coordinating this highly technical and fast changing field.

5. BEST PLATFORM.

Your website resides on the most ubiquitous publishing platform available, Wordpress. There are tons of open software options to expand and scale your site while you grow. It is designed to be search engine and content management friendly. No need to change platforms as your business grows.

6. PROSPECT NURTURING TOOLS.

Your company newsletter will go out each month with rich content to prospects, referral partners and existing clients. You saves hours of in house admin and marketing time each month.

7. CONTENT THAT POSITIONS YOU AS A LEADER.

You rest assured that your publisher knows your market and will never embarrass you with inappropriate content. LTCEP is tightly connected to the elder care market and has excellent writers.

8. EMPHASIS ON LOCAL SEARCH.

We use the latest techniques to get your website highly ranked for the group of towns that you target.

9. PUBLISHING NETWORK AND BACKLINKS FROM THE START.

You immediately become part of our "Elder Care Publishing Network" of senior care websites. While raising your image and visibility as an expert in the field of senior care, you also acquire high ranking in-bound links to your website. These high ranking links are an essential ingredient in any search engine optimization plan.

10. TRACK YOUR ROI AND MANAGE YOUR MARKETING INVESTMENT.

Know exactly what return you are getting from your online marketing with reports that tell you the real story. You know how many of those phone calls each month were home care leads vs.  job seekers.

 

Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Fri, 18 May 2012 18:31:05 -0700 Google's Latest Changes- What They Want, What They Don't Want, and How to Keep Them Happy! (Hint: Relevancy is King) http://ltcexpert.posterous.com/googles-latest-changes-what-they-want-what-th http://ltcexpert.posterous.com/googles-latest-changes-what-they-want-what-th

Relevancy


"Relevancy plus common sense plus content"- we like those words at LTCEP and we  are VERY glad that Google likes them to.


It's funny how we've always had that practice with our clients' websites, and now it's paying off in more ways than we imagined. 

Recently Google implemented the "Penguin Update" and we were very pleased to see even some of our clients' youngest websites benefit from those changes in Google's algorithm. 

Now we have taken that path a step further and launched authority sites that are not only relevant, but highlight our clients' expertise in the subjects of caregiving and Alzheimer's disease care. We have 5 more authority sites launching this year alone. Who benefits? Thousands of overwhelmed, stressed out family caregivers, and people looking for elder care answers....and of course our clients will benefit too.

To back up the value of this practice- here's some information from the guy who knows all at Google......


This information comes from Search Engine Journal's Scott Krager:

In his opening keynote at SMX London, Amit Singhal, VP and Google Fellow, who rewrote the original Google algorithm upon his hire in 2000, said today that “Relevancy is King”. He added that Google looks at a combination of three signals (links, social, user actions) and how those signals support each other to build the organic result set.

While declining to “whiteboard the algorithm for you” Singhal did give hints of where Google is going and what they look for with the current algorithm.

Everything came back to “relevancy”. Google wants to always serve the user the most relevant result to the individual. And they will use whatever data sources they can to determine that.

Here are 5 points I found interesting from Sinhal’s talk.

1. Author Rank

Singhal mentioned that the author of a page influencing rankings. This may seem common knowledge, but it’s not something I had heard confirmed.

But keep in mind, Google looks at all signals in combination, not just one signal by itself.

2. Aberrations in Ranking Signals

The algorithm looks closely at aberrations in all signals. So buying that 1000 tweet package for $10 probably isn’t the best bet.

3. Search Plus Your World Redesign Holding Up International Releases

Singhal disclosed that Search Plus Your World was getting a bit of an overhaul in design and that until that was complete it would not be rolling out internationally.

4. Google uses human quality raters extensively in testing algorithm changes

Singhal discussed how Google tests new algorithm improvements, and one part I thought was interesting is that once an engineer writes an improvement, it first goes out for A/B testing to Google human quality raters before coming back to Google to potentially run live, real Google search traffic tests of the change.

5. Google’s new direct answers results in more searches

A webmaster in the audience asked a question “why even give Google our content if you’re just going to provide answers to users without sending them to our websites?” Amit replied that they found an increase in searches by users that get served a Google answer set (ie, what is the capital of Oregon?) and thus actually send out more traffic to websites because users have more time to dig deeper with more advanced queries once their initial basic query answer is found. (ie, why isn’t Portland the capital of Oregon?)

While this direct answer feature hasn’t been widely rolled out yet, it’s coming soon according to a recent WSJ article on the topic. And apparently this feature will actually result in more searches and more traffic to organic result sites. I’ll believe that this will really drive more traffic when I see it in analytics.


Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Fri, 18 May 2012 18:06:29 -0700 5 Cool Things You Can Do With Google's New Knowledge Graph http://ltcexpert.posterous.com/5-cool-things-you-can-do-with-googles-new-kno http://ltcexpert.posterous.com/5-cool-things-you-can-do-with-googles-new-kno Recently Google launched a new service called Knowledge Graph. Here is an excerpt from the Official Google Blog that tells more:

Introducing the Knowledge Graph: things, not strings

Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily. 

Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words.

But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a “graph”—that understands real-world entities and their relationships to one another: things, not strings. 

The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.

Today the wesbite/blog Lifehacker posted these cool tops on ways to use Knowledge Graph:


Earlier this week, Google introduced Knowledge Graph, the company's new search technology that understands "things not strings" and adds rich and relevant details about your query in the sidebar of your search results. Here are five great things you can now do with a quick Google search.


I took the new version of Google Search for a spin to find out just what it can do, and have to say it's pretty useful. To recap, Google now connects your search query with its knowledgebase, which includes Wikipedia and the CIA World Factbook. If you search for a person, place, or thing within that 500+ million object database, Google adds the related key facts alongside the regular search results. (The tech is still rolling out, but you should see it when you're logged into Google sometime in the next few days, if you don't already.)

The new sidebar is great for offering a quick snapshot of what you're searching for and to answer basic questions. For example, here's the summary for The Beatles (you have to be precise in the search—"beatles" or "the beatles" will call up the Knowledge Graph information, but "beatles music" won't). You get the first line from Wikipedia, date the band formed, members, awards, record labels, and more. Unfortunately, the songs and albums lists are condensed, but you can dig further on any person, place, or thing in the summary that Google has in its Knowledge Graph. The summary answers the who, what, when, and sometimes where of your search.

Besides giving you less reason to hit up Wikipedia and offering trivia facts, though, the sidebar can also help you actually accomplish things.

1. Find Recommendations for Movies, Music, Books, and TV

Kind of like Amazon's "people who bought this also bought" recommendation feature, you can check the "people also search for" recommendations in the sidebar for more entertainment suggestions when you look up a movie, show, artist, or book.


Google only lists five things there, however, and sometimes they're pretty obvious. For The Hunger Games books, for example, the related searches include the other titles in the trilogy. But sometimes other details provided in the sidebar will also suggest new things to explore—such as other books that fall into the "speculative fiction" and "utopian and dystopian fiction" genres. Or if there's a TV show or movie you really like, click on one of the writer's names or the director to find other work they've done.

Obviously, this isn't as robust as using movie, book, or similar recommendation apps or reading reviews for more suggestions, but in your one-second search, you just might find something new.

2. Find Cultural Events or Other Happenings


You can also quickly find out what live events are happening at venues near you by looking up the establishment (a music venue, theatre, or comedy club, for example).

Look up a band or artist and if they're performing soon, Google tells you when and where—with the events nearby shown first. (Google already adds sports schedules for some major teams at the top of the main search results, so you won't find those schedules in the sidebar.)

3. Know the Must-See Attractions When You Travel

Heading to a new city? Google will recommend five top points of interest. For popular destinations like Paris, the suggestions will be obvious (the Eiffel Tower, Louvre, etc.), but you can click on the points of interest to get the map, address, and phone number—nice for quick lookup when you travel—as well as additional related places to visit and links to reviews.

The points of interest suggestions are more useful for less well-known attractions or unfamiliar destinations. (Next time I'm near Flagstaff, I won't pass up visiting the Meteor Crater.)

4. Locate the Closest Post Office, Dry Cleaner, Italian Restaurant, and More

Look up "post office" and alongside the original listing of US Post Office locations near you, Google now adds a handy map. If you want to mail your package from a different area, add the name to your search.

Those maps also show up if you search for "campground" or "waterpark," as well as "Chinese takeout," "Italian restaurants," and, more specifically, Starbucks or Target.

This is pretty neat: Rolling over the marker on the map highlights the corresponding place listed in the search results.

5. Find Out What Time It Is in Another City

Finally, quickly find out what the local time is in Milwaukee, Osaka, Auckland, or any other city by just typing it into the unibar and hitting enter.

Find the entire post here:  http://lifehacker.com/5911330/five-handy-things-you-can-do-with-googles-new-knowledge-graph-search
Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Thu, 17 May 2012 08:46:22 -0700 AlzheimersCareToday.com Announces the Addition of a New Alzheimer’s Care Expert Contributor http://ltcexpert.posterous.com/alzheimerscaretodaycom-announces-the-addition http://ltcexpert.posterous.com/alzheimerscaretodaycom-announces-the-addition

LTC Expert Publications

Valerie VanBooven RN BSN

888-404-1513

Valerie@ltcep.com

www.LTCSocialMark.com

 

For Immediate Release


Alzheimers_care_today



(St. Louis, MO, May, 2012) LTC Expert Publications is proud to announce that Tom Merlin, Co-Owner of Home Helpers in Des Plaines, IL, is the featured contributor this week for a new website dedicated to Alzheimer’s Disease Care.


AlzheimersCareToday.com contains articles and information specific to the care of family members suffering from Alzheimer’s Disease, including Alzheimer’s Treatments, Dementia Care, and Signs and Symptoms of Alzheimer’s Disease, tips and articles.  All content is written by experts in the home care and assisted living industries.

 

“We have dozens of experts nationwide who are happy to share information and advice to families who have a loved one with Alzheimer’s Disease. Many are home care agency owners who speak to family caregivers every single day. They know and understand the challenges of Alzheimer’s Disease and deal with these challenges full time. We are sharing their expertise on this new website,” states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.

 

AlzheimersCareToday.com will highlight and feature a different expert who will share tips and information on Alzheimer’s Disease Care each month.

 

“We are honored to have Tom Merlin, (www.NorthSuburbanHomeCare.com) as one of our official featured experts. Tom is co-owner of  Home Helpers in Des Plaines IL together with wife Lisa, and business partner Joy Schaefer, offering families the services of professional caregivers to assist them with activities of daily living and aging in place. He just submitted a new Alzheimer’s Care article, Advances in Alzheimer’s Care: The Power of Storytelling adds VanBooven.

 

Home Helpers of Northeastern Illinois has received the Home Services Agency license required by the Illinois Department of Public Health as of September 2008. We are proud members of the Des Plaines Chamber of Commerce, the Skokie Chamber of Commerce and the DBR Chamber of Commerce Tom and Joy have both taken the course of study and passed the examination to become Certified Senior Advisors. We have also taken the “Best Friends Approach” train-the-trainer course offered by the Alzheimer’s Association.

 

Merlin-photo-300x226
Tom Merlin says:The experience of owning and managing Home Helpers of Northeastern Illinois has been a richly rewarding experience. We strive to relieve the stress that can come with making a decision about who is going to fill in when a family caregiver can no longer provide the service their loved one needs and deserves. Through our free in-home consultation, we can evaluate the situation and match the client’s requirements with a customized care plan. We have become the source of caregiving we wish we knew about when we needed help with aging parents. We hope we can spare our future clients the anguish of not knowing who to turn to when they need help. Home Helpers of Northeastern Illinois is just a phone call away from helping out at home, wherever our clients call home, be it an independent or assisted living facility or that bungalow they have owned for decades.”

 

CALL (847) 780-7507 to speak with a Home Helpers Home Care expert in Des Plaines IL.

 

 

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Mon, 14 May 2012 12:23:17 -0700 LTC Expert Publications Announces the Launch of a New Authority Website Dedicated to Alzheimer’s Disease Care- AlzheimersCareToday.com http://ltcexpert.posterous.com/ltc-expert-publications-announces-the-launch-81273 http://ltcexpert.posterous.com/ltc-expert-publications-announces-the-launch-81273
Alzheimers_care_today

LTC Expert Publications
Valerie VanBooven RN BSN

888-404-1513

www.LTCSocialMark.com

 

For Immediate Release


(ST. CHARLES, MO, May, 2012)  LTC Expert Publications is proud to announce the launch of a new authority website dedicated to Alzheimer’s Care.  

AlzheimersCareToday.com contains articles and information specific to the caring for family members and individuals with Alzheimer ’s disease.  All articles are written by experts in the home care and assisted living industries.


“We have dozens of experts nationwide who are happy to share information and advice with families dealing with an Alzheimer’s disease care situation.  Many are home care agency owners who care for folks with Alzheimer’s disease every single day. They know and understand the challenges of this diagnosis and the types of care strategies that work best. We are sharing their expertise on this new website,” states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.


AlzheimersCareToday.com will highlight and feature a different expert who will share tips and information on caregiving each week.


For more information about how to submit your original articles or content to AlzheimersCareToday.com ,  please contact Valerie VanBooven RN BSN at Valerie@ltcep.com

LTC Expert Publications’s services make it possible for elder care and senior service providers to dominate the internet and generate leads. They are a full service internet marketing company specializing in the following:

  • Lead generation
  • Website development
  • Online Marketing Programs that drive traffic and leads
  • Search Engine Optimization
  • Google Places Optimization
  • Natural Search Engine Results
  • Pay-Per-Click
  • Video Production/ Video Marketing
  • Social Media Marketing
  • Full content management (blog posting, article marketing, press release marketing)

Their expertise is in the senior and baby-boomer market. LTC Expert Publications accepts clients who practice in the following areas:

·         Home Care

·         Assisted Living

·         Senior Housing of all Types

·         Long Term Care Insurance

·         Reverse Mortgages

·         Elder Law

·         Nursing Home

·         Adult Day Care

·         Durable Medical Equipment

·         Geriatric Care Management

·         Hospice Care

·         Other senior service providers

For more Information about LTC Expert Publications and their suite of authority sites for clients, visit them online at http://www.LTCSocialMark.com or call 888-404-1513.      .
###

Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Thu, 10 May 2012 19:12:16 -0700 The 4 Top Home Care Marketing Strategies for Success http://ltcexpert.posterous.com/the-4-top-home-care-marketing-strategies-for http://ltcexpert.posterous.com/the-4-top-home-care-marketing-strategies-for If you have been marketing home care for any length of time, you know all of the challenges that home care agency owners face...
Everything from the challenge of getting more professional referral sources, to "networking exhaustion", to yellow pages (to do or not to do), your website, your social media, your articles, photos, events, senior fairs, speaking engagements, opening cases, closing cases, staffing, weekends, Mondays etc. 

Home_care_marketing
Oh and then there is following up with every lead, referral, referral source and on and on.....

The next reality TV show should document a day in the life of a busy home care agency owner. MAN oh MAN that would be a great show! 

As much as we would like to say that internet marketing can ease the stress and worry of the home care agency marketer or owner, it's not that simple. We know it. You know it. Not all leads are created equal, and not all leads come from one source.

Diversifying your home care marketing portfolio is the only correct answer.

1. Networking- Strike a good balance. 

My biggest "AHA moment" was when another elder care service provider looked at me and said, "I only attend networking events/groups that are going to generate leads and referrals." What she was telling me was that - all of the healthcare, home care and senior service groups I belonged to weren't worth a nickle, because frankly, they were filled with my competition- and my competition was NOT going to refer to me.  Take that with a grain of salt, because it is important to have community involvement, but she was right to some extent. Limit your networking to groups that you can really sink your teeth into.

Too much networking makes Jane a tired girl. Too little networking makes Jane an invisible girl. Strike a good balance.

2. Yellow Pages- Online and Offline

  • Yellow Pages online- I'm a big opponent of this type of spending. Wouldn't do it. My opinion.
  • Yellow Pages Offline- Depends on your market. You MUST calculate your ROI. If you are getting good leads, keep it , if not , save your money for something else.
3. Radio, Print, TV

They all have their place, but keep it simple. I would go for radio over print or TV any day. And never, never advertise home care on a sports channel or in the sports section of  the newspaper. Complete loss if you do.

4. Internet Marketing

Ahh, my favorite!! It should be yours too. In this fast paced world of instant everything, you should be taking advantage of every aspect of online marketing. 

1. You should have a home care lead generating website. Note that I did NOT say expense website, or graphically award winning website, I said HOME CARE LEAD GENERATING WEBSITE.

2. Important aspects of that lead generating website are:
a. Great call to action.
b. Great content.
c. Easy contact options.
d. Excellent organic keyword strategy.
e. Search engine optimization for better visibility.
f. REAL qualified backlinks to elder care and senior service oriented websites. (not just any backlinking will do, so BE CAREFUL)

3. Social Media is very important. For home care agency owners and marketers, this is the order of importance:
a. #1 is LinkedIn (surprised?)
b. #2 is Facebook
c. #3 is Twitter
d. #4 is YouTube

4. Back to Content- Great Content, Local Content, Unique Content.
a. Blog posting is not an option, it MUST BE DONE.
b. Posting to Facebook, LinkedIn, and Twitter is super important.
c. Turning those posts into videos, creating videos, posting videos is essential in 2012.

Seems overwhelming, but generating leads online that are EXCLUSIVE to you and your office, and not SHARED with 5 other agencies in your area is not only smart, but those leads are much easier to close, and much more interested in YOUR services.

Team up with a company that specializes in exclusive home care lead generation and works closely only with senior services (not plumbers and painters). 

Good luck and let us know how we can help!
Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Mon, 23 Apr 2012 19:14:35 -0700 Home Care Marketing: LTC Expert Publications Announces the Launch of Their New Website Dedicated to Caregivers – LessCaregiverStress.com http://ltcexpert.posterous.com/home-care-marketing-ltc-expert-publications-a http://ltcexpert.posterous.com/home-care-marketing-ltc-expert-publications-a

LTC Expert Publicationsless caregiver stress

Valerie VanBooven RN BSN

888-404-1513

www.LTCSocialMark.com

 

For Immediate Release

(St. Louis, MO, April, 2012)  LTC Expert Publications is proud to announce the launch of a new website dedicated to family caregivers. LessCaregiverStress.com contains articles and information specific to the family caregivers, long-distance caregivers, general caregiver tips, and articles written by experts in the home care and assisted living industries.

 “We have dozens of experts nationwide who are happy to share information and advice to caregivers across the country. Many are home care agency owners who speak to family caregivers every single day. They know and understand the challenges of being a caregiver full time, part-time, and long-distance. We are sharing their expertise on this new website,” states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.

LessCaregiverStress.com will highlight and feature a different expert who will share tips and information on caregiving each month.

"We are honored to have Donna Wrabel, LMSW,  (www.Houston-HomeCare.com) as our first official featured expert. Donna is co-owner of At Your Side Home Care in Houston, TX, together with husband Rick, offering families the services of professional caregivers to assist them with activities of daily living and aging in place. She authors Continuing Education for social workers and nurses, and presents topics on issues of aging in the Houston community. Donna shares the caregiver role to her eighty year old Mom with her two sisters. She just submitted her wonderful article, "Understanding Caregiver Stress"," adds VanBooven.

For more information about how to submit your original articles or content to LessCaregiverStress.com , please contact Valerie VanBooven RN BSN at Valerie@ltcep.com

About LTC Expert Publications:

LTC Expert Publications’s services make it possible for elder care and senior service providers to dominate the internet and generate leads. They are a full service internet marketing company specializing in the following:

  • Lead generation
  • Website development
  • Online Marketing Programs that drive traffic and leads
  • Search Engine Optimization
  • Google Places Optimization
  • Natural Search Engine Results
  • Pay-Per-Click
  • Video Production/ Video Marketing
  • Social Media Marketing
  • Full content management (blog posting, article marketing, press release marketing)

Their expertise is in the senior and baby-boomer market. LTC Expert Publications accepts clients who practice in the following areas:

  • Home Care
  • Assisted Living
  • Senior Housing of all Types
  • Long Term Care Insurance
  • Reverse Mortgages
  • Elder Law
  • Nursing Home
  • Adult Day Care
  • Durable Medical Equipment
  • Geriatric Care Management
  • Hospice Care
  • Other senior service providers

For more Information about LTC Expert Publications and their suite of authority sites for clients, visit them online at http://www.LTCSocialMark.com or call 888-404-1513.


Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Tue, 17 Apr 2012 07:39:13 -0700 The Elder Care Marketing Newsletter for 04/17/2012 http://ltcexpert.posterous.com/the-elder-care-marketing-newsletter-for-04172 http://ltcexpert.posterous.com/the-elder-care-marketing-newsletter-for-04172
LTCEP Weekly Home Care, Elder Care, and Senior Service Marketing E-Newsletter
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LTCEP Weekly Elder Care Marketing E-Newsletter

LTCEP Weekly E-Newsletter

When the bottom line matters....LTCEP delivers leads.

From the Desk of Valerie VanBooven RN BSN:
Welcome to the famous weekly e-newsletter. Our goal is to help you attract more LEADS to your elder care, home care, senior service, or assisted living business.
When it comes to online marketing, the elder care business is ALL we do.
Be sure to visit our websites to see client samples and testimonials.
http://www.LTCSocialMark.com and http://www.MySeniorService.com

Sincerely,
Valerie VanBooven RN BSN
888-404-1513
valerie@ltcep.com
George Novoson
george@ltcep.com

Contents:

Home Care Conference News: 2nd Annual Home Care Sales and Marketing Society

Apr 15, 2012 10:25 am | admin

Home Care Sales and Marketing

Looking for ideas and tactics that are working to get more referrals?

Want to learn more about online marketing and the best practices for online/internet leads?

Where:

Bally’s Hotel and Casino
3645 Las Vegas Blvd South
Las Vegas, NV 89109

Driving Directions

When:

Thursday October 18, 2012 at 9:00 AM PDT
-to-
Friday October 19, 2012 at 5:00 PM PDT

Join us for 2 full days of interactive learning and sharing from industry experts and your peers.

We are excited to announce the dates of the 2012 Annual conference for the Home Care Sales & Marketing Society.

Mark your calendars for October 18-19 2012! 

The 2 days will be packed with education and networking opportunities. 

We are currently putting the final touches on the agenda – if you have topics you would like to learn more about or challenges you would like to round table please email me so we can include them as a session.

Click on the link below to register for the “Early Bird Special” – Get $100 off if you register for the conference by June 1, 2012.

CLICK HERE: Get more information

CLICK HERE: Register Now!

If you have questions please email or call!

We look forward to seeing you at the conference!

 

Sincerely,

 

Melanie Stover

Home Care Sales & Marketing Society

Melanie@HCSociety.com

505-298-7530

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Home HealthCare News: National Home Healthcare Leaders Applaud Ohio Proposal for Coordinated Care to Reduce Costs, Improve Patient Care

Apr 14, 2012 09:19 pm | admin

home_healthcare_newsAs lawmakers look to improve healthcare delivery, Ohio plan encourages the use of clinically advanced and cost-effective home healthcare.

“Enabling seniors to remain at home allows for better chronic condition management, improved outcomes, and lower costs.  This plan is right for Ohio patients and Ohio taxpayers.”

WASHINGTON, April 12, 2012  – The Partnership for Quality Home Healthcare – a national coalition representing more than 1,500 community- and hospital-based home health agencies nationwide – today praised the Integrated Care Delivery System (ICDS) proposal submitted by Ohio’s Office of Health Transformation to better coordinate care for the state’s sickest and most costly Medicare and Medicaid patients.  As part of its proposal, Ohio will enable more seniors to receive high-quality, cost-effective medical care in their own homes.

Ohio’s ICDS plan would change the way healthcare is delivered and coordinated for the state’s Medicare and Medicaid beneficiaries.  The plan aims to more effectively coordinate the Medicare and Medicaid benefits received by dually-eligible Ohioans to ensure the delivery of the most clinically appropriate and cost-effective care.  Tellingly, one of the cornerstones – and measures for success – of the pilot program is its ability to increase use of home healthcare by Ohio’s 182,000 Medicare and Medicaid patients.

“We applaud Ohio’s leaders for advancing innovative pro-senior healthcare delivery reforms,” said Eric Berger, CEO of the Partnership for Quality Home Healthcare.  “Enabling seniors to remain at home allows for better chronic condition management, improved outcomes, and lower costs.  This plan is right for Ohio patients and Ohio taxpayers.”

The Partnership has also praised Ohio Governor John Kasich (R-OH) and the Ohio PASSPORT program, which provides comprehensive support so that seniors can receive care in their home instead of costly institutional settings.  Governor Kasich has stated, “I can’t think of anything more important to a senior than to be able to stay in their home with assistance rather than being put in a facility that they’re not comfortable with.”

“Ohio’s programs are models for improving healthcare delivery and reducing costs, and we encourage lawmakers inWashington – and in all states – to consider how they can leverage similar reforms to strengthen our healthcare system nationwide,” added Berger.

Analysis of Medicare spending illustrates the significant impact that home healthcare can have on healthcare spending.  A 2011 report by Avalere Health, LLC determined that home healthcare use by patients with chronic illnesses resulted in a $2.81 billion reduction in post-hospitalization Medicare Part A spending and an estimated 20,426 fewer hospital readmissions between October 2006 and September 2009.

Skilled home healthcare is clinically advanced, cost-effective and patient preferred. Research shows that 89 percent of American seniors prefer to age in place, stay home and remain independent. Nationwide, approximately 3.4 million Medicare beneficiaries receive skilled home healthcare services to treat illnesses related to acute, chronic or rehabilitative needs.

The Partnership for Quality Home Healthcare was established in 2010 to assist government officials in ensuring access to quality home health services for all Americans. Representing more than 1,500 community- and hospital-based home health agencies nationwide, the Partnership is dedicated to developing innovative reforms to improve the program integrity, quality, and efficiency of home healthcare for our nation’s seniors.  To learn more, visit www.homehealth4america.org.

 

SOURCE Partnership for Quality Home Healthcare

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Home Healthcare News: Global Home Healthcare Market Worth $296 Billion by 2016

Apr 14, 2012 08:46 pm | admin

Home_Healthcare_Market_NewsApril 5, 2012  – The “Home Healthcare Market (Equipment, Service & Telehealth/Telemedicine) Current Trends, Opportunities & Global Forecasts to 2016″ analyzes and studies the major market drivers, restraints, and opportunities in Americas, Europe, Asia, and Rest of the World.

Browse market data tables and in-depth TOC of “Home Healthcare Market (Equipment, Service & Telehealth /Telemedicine) Current Trends, Opportunities & Global Forecasts to 2016″. http://www.marketsandmarkets.com/Market-Reports/home-healthcare-equipment-market-696.html Early buyers will receive 10% customization on reports.

This report studies the global home healthcare market over the forecast period 2011-2016.

The global home healthcare market is segmented into equipment, services, and home telehealth market. The equipment and services are further categorized according to their applications, technologies and mode of delivery. The equipment market for home healthcare is segmented into monitoring, therapeutic, and mobility assist devices. The service market for home healthcare categorized into rehabilitation service providers, unskilled home healthcare, infusion therapy service providers, and respiratory therapy service providers. The home telehealth market comprises monitoring devices, services and managed equipment services.

The global home healthcare market is in its growth phase but can be considered significantly established in the developed regions of the world which account for the majority share of 80%. The developing regions such as Asia-Pacific and Rest of the World account for the rest 20%, but show a strong growth potential mainly due to the large untapped patient base.

The global aging population is set to increase from 550 million in 2000 to 973 million by 2030. Japan and South Korea are considered to be the world’s fastest aging countries. The median age of the world population is increasing due to a decline in fertility and a 20-year increase in the average life span during the second half of the 20th century. Another factor contributing to the growth of the home healthcare market is that an increasing number of countries are experiencing the shift termed “epidemiological transition”. Chronic diseases with long-term treatment have begun replacing infections as the primary cause of death in the aging societies and this shift is not confined to the developed world. Home healthcare is required for diseases and disorders which need close and regular monitoring such as diabetes and respiratory disorders. The demand for home healthcare is increasing because of the high incidence and prevalence of the chronic disease conditions.

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Home Care News: Graying America Gets Wired to Cut Healthcare Costs

Apr 14, 2012 08:14 am | admin

home care news seniors wired for healthBy 2030 when all the boomers have turned 65, he wants to see elders using sensors like the MIT biosuit and smart phones to perform their own health checks. He wants to cut visits to hospitals and clinics by 50 percent and relegate nursing homes to the history books.

“Certainly 10 years out, we’d better be in that situation, or we will be in an economic crisis in the United States,” said Dishman.

 

(Reuters) – Baby boomers wired to their iPads and smart phones are giving U.S. health experts some new ideas about ways to cut the soaring costs of medical care in graying America.

 

Some of the ideas might sound like “Robo-Granny”. An astronautical engineer at the Massachusetts Institute of Technology has made a skin-tight undersuit equipped with sensors that can constantly monitor the vital signs of its elderly wearer and feed the data into a computer that fires off health alerts. It was first designed for a landing on Mars.

 

There’s also Paro, the robotic seal that has fur, big eyes and responds to voice commands, a low-cost companion that the AgeLab at MIT is testing to help calm elderly people with dementia. Then there is the magic carpet with a built-in sensor that monitors gait to check for risk of falling.

 

Other ideas are simpler and already are being tested by governments and private health insurers. Marilyn Yeats, 79, is suffering from congestive heart failure and uses a personal healthcare computer, called the Guide, provided by the health insurer Humana Corp. She calls it My Little Nurse for helping her keep track of her blood pressure, weight, temperature and whether she is taking her medicines on time.

 

“It rings me up every morning at 10 am, and there I am, on my machine measuring myself, and if I have gained weight, it asks me additional questions. I say it is like having your own nurse come into your house every day,” said the Naples, Florida, resident.

 

If these programs succeed, home technologies could help slash billions of dollars from the nation’s $2.6 trillion healthcare bill by keeping the elderly in their homes longer and out of expensive hospitals and nursing homes.

 

The United States spends far more on healthcare than any other country at 17.9 percent of GDP compared with the OECD average for advanced countries of 9.5 percent. And yet dollar for dollar it gets results that are consistently in the bottom third of developed countries along with Mexico or Hungary, as measured by average health outcomes.

 

Cutting healthcare costs is essential if the United States is to tame its $15 trillion government debt load. Medicare, the healthcare program for the elderly, consumes 15 percent of U.S. budget spending. It is the biggest single expense after defense and the pension program Social Security.

 

Medicare costs are growing rapidly as the 79 million baby boomers – roughly equivalent to the entire population of Germany – retire over the next 20 years, threatening to push the U.S. debt load to $25 trillion in a decade.

 

Left unchanged, the Medicare hospital fund is forecast to go bankrupt by 2024. The ratings agency Standard & Poor’s, which already has downgraded the U.S. credit standing, has warned of further action within three years if the United States and other advanced G20 countries fail to get to grips with the costs of aging. It singled out healthcare as the biggest factor.

 

New technologies hold out promise for lowering costs. But they run into a basic problem – the fee-for-service payment model, which pays U.S. healthcare professionals for delivering treatments, diagnostic service or surgical procedures, rather than for keeping someone healthy and out of the hospital.

 

“We have to rethink entirely how we are paying our doctors, and the longer we fail to look at the results they deliver for the healthcare they provide the more we will fail,” said Prof. Amitabh Chandra, a health economist at Harvard University.

 

LOW-TECH SAVINGS

 

Initial studies on home health computers are sufficiently encouraging that Humana, the largest healthcare insurance company in the United States, is testing 1,000 patients in 34 states. They conduct daily self-monitoring and weekly video check-ins with a nurse. Its aim is to see whether it reduces emergency medical visits.

 

The Center for Disease Control in a study last year estimated that fewer emergency hospital stays could save $7 billion annually. One night in an intensive care unit can cost $10,000, in a nursing home over $200, while staying at home with a health monitor could cost as little as $10.

 

A Stanford University study last year found that two clinics using a similar product called Health Buddy saved between 7.7 percent and 13 percent per elderly person per quarter. UnitedHealthcare, which insures one out of every five Americans on Medicare, is also running a program.

 

The Obama administration, in its 2010 healthcare reform legislation now before the U.S. Supreme Court, is seeking to encourage this type of experimentation in healthcare delivery to cut costs. One initiative would pay healthcare providers a set price for each medical condition rather than reimbursing for each service. Douglas Elmendorf, director of the Congressional Budget Office. Elmendorf said the idea is to create incentives for doctors to treat patients more effectively by allowing them to pocket the difference if they save money.

 

“It is a period of great ferment, and how successful that will be is a big question,” he said.

 

HOME AS CLINIC

 

A telehealth project conducted by the National Health Service in Britain has excited health information technology advocates here in the United States.

 

Britain collected 12 months of data on 6,191 patients in using home health monitoring, half of whom had chronic conditions such as heart failure and diabetes. It found that emergency hospital admissions fell by 20 percent, patient stays were cut by a quarter and re-admissions by 14 percent. The results, released last December, were sufficiently impressive that the British government plans to roll out telehealth monitors to three million homes over the next five years.

 

“It shows you can really do simple things with simple technology. It’s about getting the right information into the right hands at the right time,” said Louis Burns, chief executive of Care Innovations, a joint project of GE and Intel Corp. which developed the Guide.

 

Dr. Jeff Kaye, a gerontologist at the Oregon Center for Aging and Technology, is out to prove the case for wide rollout of telehealth devices in the United States. The center has wired 400 homes of the elderly with sensors and computers that feed medical and behavioral data into a computer bank. He wants to expand the project to 10,000 homes nationwide, a large enough sample to produce compelling scientific evidence of its value.

 

Software programs sift through all the data to check for developing trends or changes in personal habits such as whether someone is getting up more frequently at night, or communicating less with friends, or walking differently. These could signal the onset of dementia, Parkinson’s or a stroke. A nurse can call or arrange a doctor’s visit.

 

Without the data, Kaye said he might miss important signals in a short monthly visit.

 

“If you think that the average appointment is 15.7 minutes long, half of that time I am talking and half of that the patient is talking, that leaves only about five minutes to actually reach the diagnosis and prescribe the treatment. It is crazy,” he said.

 

Collecting reams of highly personal health information sounds intrusive, and adult children often protest. But if it keeps Dad in his home longer and if he controls who sees the information, most people welcome it, Kaye said.

 

The gerontologist is a huge advocate for these technologies. But he is no starry eyed evangelist. While it might be relatively cheap to turn the home into a health check-up center, comparable to the cost of a home burglary alarm, someone has to read all the print-outs and spotting diseases early can increase the medical bill further, Kaye and other experts say.

 

Under the fee-for-service payment model, where every time a doctor reads a chart, orders a test or consults with a patient a bill is generated, home monitoring devices would be scarcely affordable. And even if the technologies do help keep someone healthier, a longer lifespan pushes up the total healthcare bill. A 90-year-old is far more likely to have multiple chronic conditions from heart failure, diabetes and cancer to dementia.

 

“The simple connection from better health information technology to cost savings is very aspirational,” said Harvard economist Chandra.

 

In fact, longevity increases the bill. The MacArthur Research Network on an Aging Society estimated in a December 2009 study that by 2050, Americans will live between three and eight years longer on average than the government projects, adding $3.2 trillion to the Medicare and pension program.

 

PAYING FOR RESULTS

 

The job of Dr. Richard Baron, group director at the Center for Medicare and Medicaid Innovation at the U.S. Department of Health and Human Services, is to cut through this knot. His task is to improve the quality of care for America’s oldest and poorest, while lowering costs. His agency is distributing $900 million in grants this year to test various projects, including those including home technologies.

 

A specialist in geriatric and internal medicine, Baron was early to adopt email contact with patients, switch to electronic medical records and use some basic home health monitoring under a state-funded project at his Philadelphia practice in 2004.

 

“Patients loved it. Email was hugely popular,” he said.

 

The business challenge was how to make technology cost effective. Rather than charge for each email a doctor sent or electronic chart read, Baron focused health results – what does the patient want and how can we use technology to achieve that?

 

“If people are rewarded for the rates at which they use the technology, they will find ways for the technology to reward them. If they are rewarded for the way in which they solve the health problem, they will find ways to make that happen,” Baron said.

 

Studies by the OECD, McKinsey Global Institute and by Thomson Reuters have shown that 30 percent of U.S. health care spending is unnecessary. Experts point to the fee-for-service payment model as a major reason where doctors, surgeons, hospitals and other specialists have no incentive to coordinate care. This is a particular problem for elders who frequently have a number of chronic diseases.

 

Rand Corp. forecast that converting from paper to electronic medical records could save $162 billion a year by allowing doctors to coordinate treatment and reduce unnecessary procedures. But in a sign of how complex it is to change the dynamics of the healthcare system, a study in the Health Affairs journal last month found that access to computerized image results was associated with a 40-70 percent increase in doctors ordering extra tests, possibly because they were just a mouse click away.

 

For Baron, the study says less about electronic records than it does about the need to change incentives. Used differently, electronic records can make it easier to track whether people are having the regular tests they need.

 

This is the vision shared by Eric Dishman, director of health innovation at Intel, who carries a black rotary telephone around to speaking engagements to symbolize a U.S. healthcare system badly in need of a refresh.

 

By 2030 when all the boomers have turned 65, he wants to see elders using sensors like the MIT biosuit and smart phones to perform their own health checks. He wants to cut visits to hospitals and clinics by 50 percent and relegate nursing homes to the history books.

 

“Certainly 10 years out, we’d better be in that situation, or we will be in an economic crisis in the United States,” said Dishman.

 

(The story was corrected to fix name of product to “Guide” from “Connect” in paragraphs 4, 20)

 

(Reporting By Stella Dawson)

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Home Care News Tip: Occupational Therapy Permits Seniors to Live Life to It’s Fullest

Apr 14, 2012 07:34 am | admin

April is National Occupational Therapy Month

home care news occupational therapy monthOccupational therapy makes it possible for folks of all ages to enjoy life by supporting them to promote health, prevent—or live better with—injury, illness, or disability. It is a practice that revolves around science and is evidence-based, meaning that the plan designed for each individual is supported by data, experience, and “best practices” that have been developed and proven over time.

If a senior in your life is receiving home care services, you might also consider asking their physician about Occupational Therapy services that are often covered by Medicare.

Occupational therapists and occupational therapy assistants focus on “doing” whatever occupations or activities are meaningful to the individual. It is occupational therapy’s goal to get over challenges to the treatments that guarantee living life to its fullest. These treatments may be adaptations for how to do a task, changes to the surroundings, or helping people to modify their own behaviors.

When working with an occupational therapy practitioner, strategies and modifications are individualized for each particular person to resolve complications, boost function, and help everyday living actions. The aim is to maximize potential. Through these therapeutic approaches, occupational therapy helps folks pattern their lives, develop needed skills, adjust their environments (e,g., home, school, or work) and build health-promoting habits and regimes that will make it easy for them to prosper.

By utilizing the full picture into account—a person’s psychological, physical, emotional, and social makeup as well as their environment—occupational therapy assists clients to do the following:

•       Achieve goals
•       Perform at the best level
•       Emphasis on what matters most to them
•       Preserve or rebuild their self-sufficiency
•       Take part in daily endeavors that they need or want to do.

Founded in 1917, the American Occupational Therapy Association (AOTA) represents the interests and concerns of more than 140,000 occupational therapists, assistants and students nationwide. The Association educates the public and advances the profession of occupational therapy by providing resources, setting standards including accreditations and serving as an advocate to improve health care. Based in Bethesda, Md., AOTA’s major programs and activities are

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Fri, 06 Apr 2012 06:17:43 -0700 Home Care Marketing: How to Write an Online Press Release http://ltcexpert.posterous.com/home-care-marketing-how-to-write-an-online-pr http://ltcexpert.posterous.com/home-care-marketing-how-to-write-an-online-pr
writing_great_online_news_releases.pdf Download this file

As we all know, the way people look for information has changed. The process now—a quick search
on the Web to find the links, content, references and discussions that get the attention of the person
looking. And there is a ton of information out there.

We write content for to audiences: 1. Consumers 2. SEO

We are happy to pass on this great informational piece on press release writing for the web.
This is written by one of the best authorities in online PR distribution.
We are always asking our clients to send us more stuff about "their office", "their activities", "their new staff".
This should help everyone with better press release writing!
See attached, or download from this link: http://www.vocus.com/Email/PRWeb11/Jan/writing_great_online_news_releases.pdf

Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Tue, 03 Apr 2012 14:15:24 -0700 The Elder Care Marketing Newsletter for 04/03/2012 http://ltcexpert.posterous.com/the-elder-care-marketing-newsletter-for-04032 http://ltcexpert.posterous.com/the-elder-care-marketing-newsletter-for-04032
LTCEP Weekly Home Care, Elder Care, and Senior Service Marketing E-Newsletter
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LTCEP Weekly Elder Care Marketing E-Newsletter

LTCEP Weekly E-Newsletter

When the bottom line matters....LTCEP delivers leads.

From the Desk of Valerie VanBooven RN BSN:
Welcome to the famous weekly e-newsletter. Our goal is to help you attract more LEADS to your elder care, home care, senior service, or assisted living business.
When it comes to online marketing, the elder care business is ALL we do.
Be sure to visit our websites to see client samples and testimonials.
http://www.LTCSocialMark.com and http://www.MySeniorService.com

Sincerely,
Valerie VanBooven RN BSN
888-404-1513
valerie@ltcep.com
George Novoson
george@ltcep.com

Contents:

In-Home Care: Should the childcare rebate be extended to cover in-home care such as nannies?

Apr 02, 2012 11:43 pm | Valerie

Tony Abbott’s announcement that he will ask the Productivity Commission to report on ways to finance extending the childcare rebate to in-home care for children is recognition of the need for parents in the paid workforce to have choice in the way their children are cared for.

Not only does this policy offer choice but it also makes economic sense.

Advertisement: Story continues below

Much of the cost of child-care fees includes the cost of land and bricks and mortar, that is land and buildings that have to be acquired to provide a dedicated child-care facility. Whereas in your own home, care means you are utilising premises that are already in existence and the care takes place where the parents choose to have their children cared for.

The issue is not dissimilar from issues of aged care being delivered one’s own home instead of in a residential aged care facility.

This policy allows older Australians in need of care services to receive them in their own home, where they prefer to be, rather than in a facility requiring land requisition and purpose built bricks and mortar.

Again the important issue of choice is at the heart of this policy.

Women who have constantly to deal with the question of child care are cheering Tony Abbott’s new policy announcement, offering choice and common sense.

Think about the family that has a 12-month old and a four-year-old. Allowing the rebate for in home care would mean that the service being paid for can be delivered to the family in the way that they need it.

Not by having to send the children to two different child care providers but remaining together in their own home.
Continue reading here

Regards,

Valerie VanBooven RN BSN

Owner/ Managing Partner

LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Home Care Lead Case Study

Mar 29, 2012 11:24 am | Valerie

Home Care Lead Case Study

Case Study:

Question:  How much does it REALLY cost to generate quality home care or assisted living leads?

Answers:

The cost for generating REAL quality leads depends on the following factors:

  1. Your home care agency or assisted living’s current location. For example, are you in a big metro area (ie Chicago), or a small rural town (ie Independence, MO)? The amount of money you will need to spend acquiring home care leads depends on how challenging it is to get you to the first page of Google in the NATURAL results.
  2. If you are in a large metropolitan area with tons of competition you might consider supplementing your natural / organic search engine efforts with some Pay-Per-Click advertising.
  3. You must have a home care lead or assisted living leadgenerating website. This kind of website might not be the artistic mecca of the universe of websites, but that’s ok, it should be a lead generating website….after all pretty doesn’t make you money, lead producing websites make you money.
  4. You need content content content content. Content= blog posts, videos, and more blog posts and videos.
  5. You need social media: Facebook, Twitter, LinkedIn, Pinterest, Squidoo, to name a few.

 

Let’s look at the numbers.

 

Situation A:

Home Care Agency A is using Yodel or ReachLocal or YellowPages or SuperPages or one of their many competitors to do the following:

  1. Put up a landing page that is designed to attract leads.
  2. There is no content or natural / organic content added like blog posts. This is a standalone landing page.
  3. There is no social media involvement.
  4. Home Care Agency A puts $600-$900 per month in a bucket to pay for Pay-Per-Click leads in their local area.
  5. All phone calls through the website are tracked.
  6. All forms filled out on the website are tracked.
  7. Home Care Agency A can log in and review the recordings of the phone calls and analytics (some portion of them) at any time.
  8. Home Care Agency A sees that they have had 25 calls this month! YAY!
  9. Home Care Agency A sees that of those 25 calls, 23 of them were employment inquiries. 2 calls were real leads. Boo.
  10. This means that in one month Home Care Agency A spent $300 minimum per lead.

  11. P.S. By the way, if Home Care Agency A leaves this program, they cannot take their website with them (landing page), and they will never see the list of keywords that were used to generate their 2 leads.
  12. P.P.S. The company they were using to generate their 2 leads did not mention that Google discounts the Pay Per Click cost- and so although Home Care Agency A paid full price for clicks, the company they used got a discount on the back end and made money off of Home Care Agency A’s clicks.

Situation B:

Home Care Agency B is using a company (LTCEP) that specializes in online marketing and lead generation in the elder care and senior service markets.  They hire LTCEP who does the following:

  1. LTCEP puts up a full website with a landing page that is designed to attract leads.
  2. There is weekly content or natural / organic content added like blog posts and videos.
  3. Home Care Agency B pays $600 per month for content, SEO, social media etc.
  4. Home Care Agency B spends $300 per month on clicks (paid directly to Google Adwords).
  5. All phone calls through the website are tracked.
  6. All forms filled out on the website are tracked.
  7. Home Care Agency B can log in and review the recordings of the phone calls and all analytics at any time.
  8. Home Care Agency B sees that they have had 41 calls this month! YAY!
  9. Home Care Agency B sees that they have had 10 forms filled out this month. Yay!
  10. Home Care Agency B sees that of those 41 calls, 31 of them were employment inquiries. 10 calls were real leads. YAY!
  11. Home Care Agency B sees that of those 10 forms filled out, 5 of them were real leads. YAY!
  12. This means that in one month Home Care Agency B spent $60.00 per lead.

  13. P.S. By the way, if Home Care Agency A leaves this program, they can take their website with them and keep the content and their natural search engine results!
  14. P.P.S. LTCEP does not get click discounts or kickbacks.

Who is the real winner here? Home Care Agency B of course.

No matter how many calls a lead gen company says they can generate for you, take note of how many are real leads vs employment calls.  PAY ATTENTION TO YOUR ROI! One of the most frustrating and differentiating aspects of home care and assisted living internet marketing is the fact that people looking for jobs can WASTE CLICKS and WASTE PHONE TIME. Having a structured plan designed to re-direct employment seekers, keep them off your phones and off your forms is super important.

This is one of many issues that come up when Home Care and Assisted Living organizations use an online lead gen company or website developer who does not understand the elder care and senior service market.

But wait, what about those $18-$30 leads that you can buy from places like Eldercarelink, or Service Magic? Ask yourself this real question- dig deep…. Those are shared leads, meaning that you may be one of 3-4 other service providers who are receiving that lead.

1. How many have you closed?

2. How much did you spend to find the one that really worked out well?

Do the math- you will be surprised at how much you really have to spend to get to the real stuff. (Hint: It’s way more than $100 per lead on average).

Buyer beware, but more importantly, CALCULATE YOUR ROI.

 

 

Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone:             888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Home Care Assist Older Drivers by Supplying Transportation

Mar 29, 2012 12:15 am | Valerie

Latest studies have demonstrated that older drivers are more likely than any other drivers to be in accidents.

Some states are now making driving tests for older people or for men and women who have been in three or more collisions in one year, required. This is because elderly drivers are more inclined to either being injured or killed. Statistically, senior citizens are more regularly in dangerous or fatal wrecks than any other ages. The best way to properly ensure that the unsafe drivers are off the roads is for them to be required to take a test to see who should and who shouldn’t be driving. Some see this as discrimination, while other folks see it as a peace of mind and a way to know for sure that their loved one will be safe while on the road. Most of the people, especially those with senior family members, are already mindful of the probable hazards.

A wonderful option for keeping your elderly parent or loved one safe is to use a home care agency that furnishes transportation. Home care agencies not only supply transportation but more to the point they supply the possibility for individuals to keep their independence. This also prevents isolation and aids them to continue to get around to their own doctor appointments as well as run their own errands.

You will discover a variety of totally different ways to find out how to get help in your community. Speak with your local Area Agency on Aging. If they do not offer transportation, they can help you learn more about your options in order to find someone who does. There are also door-to-door services in most areas and driver volunteers. The door-to-door service do require you to call and give them notice on what your plans are but this may offer the most range of flexibility.

However, if you are interested in paying a fee for each designated stop you should ask about a fixed route. The fees charged are discounted at senior citizen rates and in some cases are actually free. The option available with driver volunteers usually is a great option for people who need to be taken to a specific place at certain times such as doctor appointments or senior centers. For more information you can call the National Transit Hotline Toll Free at 1-800-527-8279, they can provide you with a list of local home care agencies that can help you find the right alternative to fit your specific needs.

Regards,

Valerie VanBooven RN BSN

Owner/ Managing Partner

LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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Recent Posts

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Hiring Caregivers Will Put a Stop to Falls and Keep Seniors Safe in Their Own Home
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Wed, 28 Mar 2012 14:33:00 -0700 Home Care Leads Study: How Much Should You Be Spending? http://ltcexpert.posterous.com/home-care-leads-study-how-much-should-you-be http://ltcexpert.posterous.com/home-care-leads-study-how-much-should-you-be

Case Study:

Question: How much does it REALLY cost to generate quality home care or assisted living leads?

Answers:

The cost for generating REAL quality leads depends on the following factors:

  1. Your agency or assisted living’s current location. For example, are you in a big metro area (ie Chicago), or a small rural town (ie Independence, MO)? The amount of money you will need to spend depends on how challenging it is to get you to the first page of Google in the NATURAL results.
  2. If you are in a large metropolitan area with tons of competition you might consider supplementing your natural / organic search engine efforts with some Pay-Per-Click advertising.
  3. You must have a home care lead or assisted living lead generating website. This kind of website might not be the artistic mecca of the universe of websites, but that’s ok, it should be a lead generating website….after all pretty doesn’t make you money, lead producing websites make you money.
  4. You need content content content content. Content= blog posts, videos, and more blog posts and videos.
  5. You need social media: Facebook, Twitter, LinkedIn, Pinterest, Squidoo, to name a few.

 

Let’s look at the numbers.

 

Situation A:

Home Care Agency A is using Yodel or ReachLocal or YellowPages or SuperPages or one of their many competitors to do the following:

  1. Put up a landing page that is designed to attract leads.
  2. There is no content or natural / organic content added like blog posts. This is a standalone landing page.
  3. There is no social media involvement.
  4. Home Care Agency A puts $600-$900 per month in a bucket to pay for Pay-Per-Click leads in their local area.
  5. All phone calls through the website are tracked.
  6. All forms filled out on the website are tracked.
  7. Home Care Agency A can log in and review the recordings of the phone calls and analytics (some portion of them) at any time.
  8. Home Care Agency A sees that they have had 25 calls this month! YAY!
  9. Home Care Agency A sees that of those 25 calls, 23 of them were employment inquiries. 2 calls were real leads. Boo.
  10.  This means that in one month Home Care Agency A spent $300 minimum per lead.
  11.  P.S. By the way, if Home Care Agency A leaves this program, they cannot take their website with them (landing page), and they will never see the list of keywords that were used to generate their 2 leads.
  12.  P.P.S. The company they were using to generate their 2 leads did not mention that Google discounts the Pay Per Click cost- and so although Home Care Agency A paid full price for clicks, the company they used got a discount on the back end and made money off of Home Care Agency A’s clicks.

Situation B:

Home Care Agency B is using a company (LTCEP) that specializes in online marketing and lead generation in the elder care and senior service markets. They hire LTCEP who does the following:

  1. LTCEP puts up a full website with a landing page that is designed to attract leads.
  2. There is weekly content or natural / organic content added like blog posts and videos.
  3. Home Care Agency B pays $600 per month for content, SEO, social media etc.
  4. Home Care Agency B spends $300 per month on clicks (paid directly to Google Adwords).
  5. All phone calls through the website are tracked.
  6. All forms filled out on the website are tracked.
  7. Home Care Agency B can log in and review the recordings of the phone calls and all analytics at any time.
  8. Home Care Agency B sees that they have had 41 calls this month! YAY!
  9. Home Care Agency B sees that they have had 10 forms filled out this month. Yay!
  10. Home Care Agency B sees that of those 41 calls, 31 of them were employment inquiries. 10 calls were real leads. YAY!
  11. Home Care Agency B sees that of those 10 forms filled out, 5 of them were real leads. YAY!
  12.  This means that in one month Home Care Agency B spent $60.00 per lead.
  13.  P.S. By the way, if Home Care Agency B leaves this program, they can take their website with them and keep the content and their natural search engine results!
  14.  P.P.S. LTCEP does not get click discounts or kickbacks.

Who is the real winner here? Home Care Agency B of course.

No matter how many calls a lead gen company says they can generate for you, take note of how many are real leads vs employment calls. PAY ATTENTION TO YOUR ROI! One of the most frustrating and differentiating aspects of home care and assisted living internet marketing is the fact that people looking for jobs can WASTE CLICKS and WASTE PHONE TIME. Having a structured plan designed to re-direct employment seekers, keep them off your phones and off your forms is super important.

This is one of many issues that come up when Home Care and Assisted Living organizations use an online lead gen company or website developer who does not understand the elder care and senior service market.

 

But wait, what about those $18-$30 leads that you can buy from places like Eldercarelink, or Service Magic? Ask yourself this real question- dig deep…. Those are shared leads, meaning that you may be one of 3-4 other service providers who are receiving that lead.

How many have you closed?

How much did you spend to find the one that really worked out well?

Do the math- you will be surprised at how much you really have to spend to get to the real stuff. (Hint: It’s way more than $100 per lead on average).

Buyer beware, but more importantly, CALCULATE YOUR ROI.

 

Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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http://files.posterous.com/user_profile_pics/723960/LTCEXPERT_NETWORK_SMALL.jpg http://posterous.com/users/4xg6IVLRzglP Valerie VanBooven RN BSN Alzheimers Care Today Valerie VanBooven RN BSN
Mon, 26 Mar 2012 06:45:16 -0700 Attention Home Care Marketers: 15 Reasons Random Acts of Marketing & Social Media (RAMs) Don’t Work! http://ltcexpert.posterous.com/attention-home-care-marketers-15-reasons-rand http://ltcexpert.posterous.com/attention-home-care-marketers-15-reasons-rand I think I love Pam Moore. Ok, I love her writing. This is another article that knocks the ball out of the park, especially for those of us who like shiny objects. Make a plan and stick to it, no more random acts of marketing. Plan, Execute, Measure, Re-evaluate. George will be so glad that I read this!

http://socialmediatoday.com/pammoore/452187/15-reasons-random-acts-marketing-social-media-rams-don-t-work 

This article is brilliant! Thanks again Pam Moore!

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

So, everyone in the conference room nods their heads, takes notes and smiles as if they are excited about the project. However, in their heads they are thinking “how on earth am I going to get this #$@$%@ thing done!??  They start having nightmares in their heads of the budgets they are going to have to rob, the people they are going to tick off and the begging they are going to have to do of needed resources to pull this one off.

Sound familiar? Have you seen this scenario before?

I like to call it a bad case of the RAMMIES.  Scratching tasks and tactical to do items off your list may make you feel good. You may feel a sense of accomplishment. However, in reality too much randomness in your business is a recipe for disaster.

Random Acts of Marketing (RAMs) defined:

 
Random Act of Marketing:

 An attempt to grow market share, increase brand awareness, drive revenue or other business benefit that is NOT integrated, can not be easily measured or justified and does not integrate with other marketing and biz tactics.

RAMMIES:  

 Multiple RAMS which often lead to wasted investment, little to no benefit in the form of brand awareness, revenue and often lead to lay off, market share loss, gray hairs, stress, sleepless nights, mass consumption of chocolate or other high fat foods.

We have all done them, seen them fail and regretted them…. the RAM.  It may start out as a simple Facebook page, Twitter profile or LinkedIn group. The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch!

Top 4 signs of a RAM:

1. Not funded

2. Not in the plan

3. Not integrated

4. No defined metrics for success.

 

15 Reasons Random Acts of Marketing (RAMs) Do NOT Work!:

1. No budget + no assigned resources + no plan = no results

2 Robbing Peter to Paul is not a strategy. If your planned strategy to obtain the necessary budget requires you wearing a black mask, hiding in the back alley of your office or nabbing lunch sacks of fellow employees then chances are you have a bad case of the RAMMIES.

3. RAMs cost more. Although in the short term you may think completing a RAM or two will cost you less money, in the medium and long term it will do just the opposite. Where you save money now could end up costing you double later on when you have to go back and update, fix errors or integrate with other parts of the business.

4. RAMs are not good for ROI. It may feel good for the short term to cross the random task off your list. You may even be able to impress your peers or stakeholders when you provide a snazzy presentation of all the great random tasks and accomplishments you have made.  However, over time it will inevitably become more difficult for you to prove a return on investment. The same list that delivered you a short term ego boost in the board room might just land your name on the short list for the next round of layoffs if you aren’t careful.

5. RAMs have a way of hiding the real impact. Return on investment across all marketing and social media investments is usually impacted negatively or positively by each and every task. Too many RAMs can have an exponentially negatively impact to your bottom line. Since RAMs are not within plan, budget or associated with real metrics their risk is not usually known up front. These types of projects usually come back to bite ya’ in the “RAMMIE” at some point in time.

6. Difficult to set realistic expectations with executive management and key stakeholders. Because you lack a plan, goals, objectives, assigned resources it makes it difficult to make real commitments. It becomes even more difficult to set realistic expectations with top executives and stakeholders who have a vested interest in the bottom line. I’ve seen marketing and business leaders fail over and over again in this scenario. They wind up making promises based on a hope and a prayer and wind up needing the same thing when they are later asked about the results they so foolishly promised.

7. Lack of goals and objectives makes it more difficult to align needed evangelists, partners and stakeholders. Because a RAM lacks the fundamental success elements such as basic goals and objectives, it becomes difficult to obtain the needed support from both internal and external evangelists, partners and stakeholders. Those smart to the RAMMIE can spot them from a mile away and avoid them at all cost.

8. RAMs don’t fool smart business leaders. As mentioned above in #7, the smart business and marketing leader can spot a RAMMIE from a mile away. They’ve seen them, usually been taken by them in a past job or assignment and avoid them like a spammy Twitter bot. You may be able to fool your co-workers or even a clueless boss. However, eventually you will run into a RAMMIE smart stakeholder who will blow holes in your RAMMIE plan at first glance.

9. RAM timelines are usually not accurate. Because no proper planning, resource allocation or budgeting is associated with a RAM, timelines are usually not realistic. RAMs are often chosen to solve a short term, self imposed emergency business need. Often times they are the result of an executive meeting where a key stakeholder has an idea or demands a project be completed. People scurry, make promises and before you know it a RAMMIE team is formed with a deadline all team members know is impossible to achieve. Everyone goes with the RAMMIE flow as they are either afraid to lose their job or don’t know better. Either wasy this entire scenario is a disaster in the making.

10.  Lack metrics to measure success and set expectations. Measuring success is obviously impossible without proper goals and objectives. Executives and stakeholders are going to have different expectations. Since no proper metrics are set with a RAM, it is close to impossible to manage expectations and measure success or failure.

11. Rams guarantee increased risks. Depending on your business, the risks could be associated with brand, reputation, delivery quality, customer satisfaction, and the list goes on.

12. RAMs are difficult to sustain. Because of all the reasons mentioned above, RAMs are difficult to sustain. It’s pretty hard to maintain a project of any kind without a plan, assigned resources, budget, goals, metrics, alignment of key stakeholders and time lines.

13. RAMS don’t force you to stop doing the things that you should stop doing.  Often times RAMs are taken on because nobody on the team, including executive management has the guts to say no or stop doing something on a list that should be stopped. Usually if you were to do the proper planning for a RAM it would easily uncover that you don’t have the resources or budget to be successful. This would mean that the resources and budget will need to come from another budget (rob Peter to pay Paul). As a result this means something else will have to “not get done”.  Cancelling other projects is usually avoided by the RAM lovin’ manager.

14. Working for a manager who insists you continuously implement RAMS is risky business. If you have a manager who takes on RAMs repeatedly and you repeatedly get the mess to clean up at the end, then I would look for another job or position before you are the next casualty. During my 15+ years in corporate America I saw many people lose their jobs because of RAM lovin’ managers. They may offer you a false sense of security or internal stardom in the beginning. However, your success will not last unless you deliver real results.

15. Integration brings higher return & leverage across multiple mediums. Even though it may seem more difficult if you are new to social media, marketing or business, the truth is, it isn’t. Integration across mediums, projects and plans is the best way to increase return on investment on a large scale. The more you can integrate and avoid the RAMs, the better off you will be. For a business wanting to adopt social media, be sure to focus on goals and objectives where social can have an impact. Every goal or objective is not a perfect candidate for social media or marketing. Take the time to plan and integrate for the highest results possible.

Bonus: Launching a Facebook page or Twitter profile does not equal a social media plan. If you are being asked to launch social media for your business but are only given a budget large enough to launch a basic Facebook page and generic Twitter profile, you need to go back to your boss and start over. 

Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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http://files.posterous.com/user_profile_pics/723960/LTCEXPERT_NETWORK_SMALL.jpg http://posterous.com/users/4xg6IVLRzglP Valerie VanBooven RN BSN Alzheimers Care Today Valerie VanBooven RN BSN
Mon, 26 Mar 2012 06:33:26 -0700 Marketing Home Care: 15 Must Know Tips to Rock Your New Facebook Timeline Business Page http://ltcexpert.posterous.com/marketing-home-care-15-must-know-tips-to-rock http://ltcexpert.posterous.com/marketing-home-care-15-must-know-tips-to-rock
This is a wonderful article written by Pam Moore. You can read the article in it's entirety (and more about Pam) at http://socialmediatoday.com/pammoore/476234/15-must-know-tips-rock-your-new-facebook-timeline-business-page

Many of you don't visit your business pages very often, so please be sure to take note- and notice that for those of you who are our clients, we have already added a cover and fixed your logo to meet some of these requirements. If you don't know your FB business page URL (you should!) send a note to support at http://ltcexpert.zendesk.com and we will email it to you.

***Become a fan of our page at www.facebook.com/valerievanbooven ***

15 Must Know Tips to Rock Your New Facebook Timeline Business Page

Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes.  As I wrote in this earlier post “ Quit Blaming Facebook and Fix Your Own Marketing Problems” it’s important you don’t waste too much time complaining. Instead use that same negative energy and turn it into a positive. Use it as a lesson for not putting all of your social eggs in one basket!

The best thing you can do is stop complaining and get to work. The new Facebook business page timeline is here to stay at least until they decide to make the next round of changes. Might as well get use to it and make the most of it!

Below are some must know tips as well as loads of Facebook reference urls at the bottom to hopefully save you some time in case you get stuck or have further questions.
Note, there are more changes than what I included in this blog post. For this post I tried to keep it specifically focused on the “need to know” changes.

1. Know the dates.

The new Facebook timeline is set to launch on all business pages March 30, 2012.  You can start playing with your new page now and see it in preview mode before actually pushing live. I encourage you to do this as soon as possible. Don’t wait until the last minute and then be stuck with a boring page that shows you were not prepared.

2. Create a new Facebook timeline cover image.  

The cover image provides amazing opportunities for branding and to visually inspire and connect with your fans. The options are endless as long as you stay within the Facebook guidelines outlined in #3 below.

Create several different timeline covers so you can provide a fresh and inspiration experience for your timeline visitors!

Image dimensions: 851 x 315

3. Know the Facebook cover image content guidelines (rules).

 Facebook has set pretty strict guidelines for what can and can’t be displayed and communicated on the new timeline cover image.

What you CAN do:

  • Brand the heck out of your company, book or personal brand. This include brand images, logos, photos and any other visual marks.
  • Inspire your audience with visually appealing graphics, colors and images.
  • Use simple language that will help you inspire and connect with your fans.
What you can NOT do: (Per Facebook cover guidelines)
  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
  • References to user interface elements, such as Like or Share, or any other Facebook site features
  • Calls to action, such as “Get it now” or “Tell your friends”
  • Basically the cover image is provided to inspire and connect with your fans. It is not meant for blatant self promotion or hard sales.

*Obviously make sure you have legal copyrights to all images and content.

4. No default landing tabs. 

You can no longer set a tab as a default landing tab. Now before you go off on a wild rant about how terrible this is, remember this is a post designed to help you move forward and do good things with your new Facebook timeline.  Got it? Okay, great! Now here are a few things you CAN do:

  • Maximize use and space of cover image.
  • Use the unique urls of apps to direct people directly to the app from pages outside of Facebook as well as posts, status updates within Facebook.
  • Maximize use of the top apps shown underneath your cover photo.
  • Use the apps for call to actions and to engage your fans.
  • Use this as an excuse to get out of your box and focus on truly inspiring and connecting with your audience

5. Tabs are now Apps! 

Apps are the new tabs. Although you can’t set one as a default landing tab for new visitors to your Facebook page, there are still many ways you can leverage apps.

  • 4 apps are always on display underneath your Facebook cover image.
  •  You can utilize a max of 14 custom apps on your timeline.
  • Create a custom thumbnail for your app. (see #7 below)
  • Apps have a unique url that can be used to drive traffic to a specific app (see #6 below).

6.  Use a unique url in place of landing tabs. 

Although you can no longer set a default landing tab, you can still easily get around this.  Since each app has it’s own unique url you can use the unique url to direct traffic from inside or outside of traffic to a specific app.

I suggest purchasing a unique url that you can use to drive traffic to your Facebook app of choice.  For example, I purchased the domain www.pamsfanpage.com and use to use it to direct traffic directly to my default landing tab. Now I will use it to drive traffic to an app of my choice.  The best part of using a domain that you own is that no matter how many times Facebook changes the apps, tabs, timelines, pages or other, you can stick to one or two urls that you use on a regular basis.

7. Create custom thumbnails for apps. 

It is super easy to create a custom thumbnail image for each and every app. Note custom images can not be set for photos and likes.

a. Create an image that is 111  x  74 pixels.

b. Click on the arrow to the right of your timeline (underneath the cover image). It will show a number which represents the number of apps you are using.

c. Click on the arrow next to the image of the app you want to change.

d. Click on edit settings.

e. Click on change (for the image)

f. Upload the new image

8. Fans can now send you a private message. 

You can not message your fans. The messsages are user (fan) initiated.  Messages are a good way to encourage one to one communication if you have an interest in doing such with your fans.

9. Milestones

You can set milestones for your business for current, or past dates. This is a great way to highlight key events such as grand opening, ribbon cuttings, launch of new products, new partnerships, business milestones and achievements.  Milestone images are 843 x 403 pixels.

a. Click Milesone in the sharing bar at the top of your page

b. Add a headline, date, location and details

c. Choose to add a photo

d. Click Save

 

10. Highlighted Posts. 

You can set any post to be highlighted which means it will take up both sides of the page. I know, the name “highlight” just doesn’t make sense to me either. I expected to see some type of real highlight. This feature enables you to bring special attention to a particular post within the timeline.

11. Pinned Posts.

You can set a post to be pinned to the top of the page. Pinned posts will stay on top of your timeline for up to 7 days.If possible, try not to wait the full 7 days before you change out the post unless you have a very important message to share. Chances are you have repeat visitors coming to your page throughout the week. Give them something new and fresh to check out.

12. Like button and interest lists. 

The like button will now show as “liked” for all fans who have already liked the page.

There are also new interest lists that can be accessed with a simple hover of the like / liked button.  You can create your own list as well as subscribe to lists the page owner has created.

Users can also select if they want to see your posts in their timeline right from your Facebook timeline by hovering over the same like button.

13. Know the required image sizes.

No need to over complicate this. Note the required image sizes and jot them down on a sticky. Stick it to your computer monitor and you won’t have to look them up or worry about forgetting them.

  • Cover photo: 851 x 315
  • Profile picture: 180 x 180
  • Thumbnail image for apps: 111 x 74
  • Highlighted & milestone images: 843 x 403
  • Images within wall posts display as 404 x 404.
 

14. It’s what happens after the “like” that matters most. 

Don’t get too hung up on all these changes. If you are focusing on only “likes” then you have much bigger problems than the Facebook default tab going away.

As I always say, it is what happens after the like that matters most. Check out this post I wrote in December, 2010 which still stands true today for tips to engage your audience after the like!  “What Happens After the Facebook Like? 20 Tips to Engage Your Audience After the Like!

15.  Don’t freak out. 

The worst thing you can do is go into “freak out” mode. If you are completely freaked out over these changes then you really need to do the “double think” on your online marketing strategy. Remember, you do not own Facebook. Facebook can make any changes they see fit, whenever they decide to do so. It is a free platform and although you may have put too much weight into the platform for the success of your business, use the anxiety you feel today as a positive to move at least a few eggs out of the Facebook basket. Putting all your eggs in one basket is never a good thing, particularly when it is a basket you do not own!

Additional Facebook Resources: 

Below I have compiled numerous Facebook pages to help you get acquainted with the most recent changes as well as the standard guidelines for Facebook features such as advertising and promotions.

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Fri, 23 Mar 2012 08:55:58 -0700 Replay: Follow Up Failure- Turning Old Home Care Leads Into New Clients http://ltcexpert.posterous.com/replay-follow-up-failure-turning-old-home-car http://ltcexpert.posterous.com/replay-follow-up-failure-turning-old-home-car Hi all, thanks for attending or registering for this informative webinar.
Here is the link to the video replay. Enjoy!

Regards,

Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

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http://files.posterous.com/user_profile_pics/80105/thenewval.jpg http://posterous.com/users/eIK5bO5GRX Valerie VanBooven vvanbooven Valerie VanBooven
Tue, 20 Mar 2012 19:55:17 -0700 Finding Quality Home Care Leads....How Much Does it Really Cost? http://ltcexpert.posterous.com/finding-quality-home-care-leadshow-much-does http://ltcexpert.posterous.com/finding-quality-home-care-leadshow-much-does

Case Study:

Question:  How much does it REALLY cost to generate quality home care or assisted living leads?

Answers:

The cost for generating REAL quality leads depends on the following factors:

1.       Your agency or assisted living’s current location. For example, are you in a big metro area (ie Chicago), or a small rural town (ie Independence, MO)? The amount of money you will need to spend depends on how challenging it is to get you to the first page of Google in the NATURAL results.

2.       If you are in a large metropolitan area with tons of competition you might consider supplementing your natural / organic search engine efforts with some Pay-Per-Click advertising.

3.       You must have a home care lead or assisted living lead generating website. This kind of website might not be the artistic mecca of the universe of websites, but that’s ok, it should be a lead generating website….after all pretty doesn’t make you money, lead producing websites make you money.

4.       You need content content content content. Content= blog posts, videos, and more blog posts and videos.

5.       You need social media: Facebook, Twitter, LinkedIn, Pinterest, Squidoo, to name a few.

 

Let’s look at the numbers.

 

Situation A:

Home Care Agency A is using Yodel or ReachLocal or YellowPages or SuperPages or one of their many competitors to do the following:

1.       Put up a landing page that is designed to attract leads.

2.       There is no content or natural / organic content added like blog posts. This is a standalone landing page.

3.       There is no social media involvement.

4.       Home Care Agency A puts $600-$900 per month in a bucket to pay for Pay-Per-Click leads in their local area.

5.       All phone calls through the website are tracked.

6.       All forms filled out on the website are tracked.

7.       Home Care Agency A can log in and review the recordings of the phone calls and analytics (some portion of them) at any time.

8.       Home Care Agency A sees that they have had 25 calls this month! YAY!

9.       Home Care Agency A sees that of those 25 calls, 23 of them were employment inquiries. 2 calls were real leads. Boo.

10.   This means that in one month Home Care Agency A spent $300 minimum per lead.

11.   P.S. By the way, if Home Care Agency A leaves this program, they cannot take their website with them (landing page), and they will never see the list of keywords that were used to generate their 2 leads.

12.   P.P.S. The company they were using to generate their 2 leads did not mention that Google discounts the Pay Per Click cost- and so although Home Care Agency A paid full price for clicks, the company they used got a discount on the back end and made money off of Home Care Agency A’s clicks.

Situation B:

Home Care Agency B is using a company (LTCEP) that specializes in online marketing and lead generation in the elder care and senior service markets.  They hire LTCEP who does the following:

1.       LTCEP puts up a full website with a landing page that is designed to attract leads.

2.       There is weekly content or natural / organic content added like blog posts and videos.

3.       Home Care Agency B pays $600 per month for content, SEO, social media etc.

4.       Home Care Agency B spends $300 per month on clicks (paid directly to Google Adwords).

5.       All phone calls through the website are tracked.

6.       All forms filled out on the website are tracked.

7.       Home Care Agency B can log in and review the recordings of the phone calls and all analytics at any time.

8.       Home Care Agency B sees that they have had 41 calls this month! YAY!

9.       Home Care Agency B sees that they have had 10 forms filled out this month. Yay!

10.   Home Care Agency B sees that of those 41 calls, 31 of them were employment inquiries. 10 calls were real leads. YAY!

11.   Home Care Agency B sees that of those 10 forms filled out, 5 of them were real leads. YAY!

12.   This means that in one month Home Care Agency A spent $60.00 per lead.

13.   P.S. By the way, if Home Care Agency A leaves this program, they can take their website with them and keep the content and their natural search engine results!

14.   P.P.S. LTCEP does not get click discounts or kickbacks. ;)

Who is the real winner here? Home Care Agency B of course.

No matter how many calls a lead gen company says they can generate for you, take note of how many are real leads vs employment calls.  PAY ATTENTION TO YOUR ROI! One of the most frustrating and differentiating aspects of home care and assisted living internet marketing is the fact that people looking for jobs can WASTE CLICKS and WASTE PHONE TIME. Having a structured plan designed to re-direct employment seekers, keep them off your phones and off your forms is super important.

This is one of many issues that come up when Home Care and Assisted Living organizations use an online lead gen company or website developer who does not understand the elder care and senior service market.

 

But wait, what about those $18-$30 leads that you can buy from places like Eldercarelink, or Service Magic? Ask yourself this real question- dig deep…. Those are shared leads, meaning that you may be one of 3-4 other service providers who are receiving that lead.


How many have you closed?


How much did you spend to find the one that really worked out well?


Do the math- you will be surprised at how much you really have to spend to get to the real stuff. (Hint: It’s way more than $100 per lead on average).

Buyer beware, but more importantly, CALCULATE YOUR ROI.

 


Regards,
Valerie VanBooven RN BSN
Owner/ Managing Partner
LTC Expert Publications
Phone: 888-404-1513
Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com
Register for our webinars and marketing videos: http://LTCSocialMark.com

Permalink | Leave a comment  »

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